About Little HAE

Little HAE was born from love — the kind that makes you want to give your children only the very best.

Hi, I’m Amy — mum of three, and the heart behind Little HAE. This brand started the way the best things do: with babies in my arms and a vision in my head. I wanted to create something beautiful and meaningful — clothing that felt as special as the little ones wearing it.

HAE is named after my three children — the first letter of each of their names, woven together into something that’s entirely ours. Every piece in this collection carries that same intention: to dress your little one in something that feels like a hug. Soft, thoughtful, and made to be lived in.

At Little HAE, we believe that children’s clothing should be more than just practical. It should be something you reach for again and again, something that photographs beautifully, and something that makes both you and your little one smile.

What we stand for

• Premium bamboo fabrics that are gentle on sensitive skin
• Thoughtfully designed pieces that grow with your child
• Timeless prints that never go out of style
• Clothing made with love, for the families who wear it

We’re a proudly mum-owned, Australian brand — and every order means the world to us. Thank you for being part of the Little HAE family. 🌿

With love,
Amy 💛